Mission and Visions

Hong Kong Genuine Goods Alliance is a non-profit organisation. We work together for:

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  • Support the efforts of anti-smuggling and anti-illicit-trade activities

  • Promote a fair and healthy environment and a level playing field for business

  • Encourage the growth of the legitimate business

  • Raise public awareness on the benefits of use of genuine goods

  • Strengthen the legal system for the protection of genuine goods